How Beyond Mars Transformed My Brand's Visual Identity
I used to run a small boutique that sold handmade candles and skincare products. My brand was cozy, warm, and inviting—but my packaging looked a bit... meh. I had been using a generic font for everything, from labels to thank-you cards, and it just didn't feel right. One day, while browsing online for design assets, I stumbled across Beyond Mars. It was love at first sight.
A Font That Felt Just Right
Beyond Mars is a modern and angular display font with a clean, crisp style. The sharp edges and bold lines gave it a strong presence, but the overall look remained elegant and professional. It wasn’t too flashy or too minimal—it struck the perfect balance between contemporary and approachable. This was exactly what I needed for my brand’s new packaging.
I started by applying it to my candle jar labels. Before, the text felt flat and unexciting. With Beyond Mars, the words “Handcrafted Soy Candle” stood out more clearly, and the whole label looked more intentional. I even used it on my skincare product boxes. The font helped elevate the design without making it feel too formal. It matched the vibe of my brand—natural, thoughtful, and a little bit modern.
More Than Just Labels
The impact of Beyond Mars went beyond my product packaging. I began using it in other parts of my business too. For example, I redesigned my Instagram templates with this font for headlines and captions. It made my social media posts feel more cohesive and polished. My website banners also got a refresh—now they have a consistent look that reflects my brand personality better.
I even applied Beyond Mars to my thank-you cards and business cards. It added a touch of professionalism that I hadn’t noticed before. Customers commented on how much more put-together my brand looked. It wasn’t just about aesthetics; it was about consistency and attention to detail.
Typography That Works Harder
Choosing the right font isn’t just about looking good—it’s about how your brand is perceived. Typography plays a huge role in first impressions. A well-chosen typeface can make your brand feel more trustworthy, recognizable, and customer-friendly. Beyond Mars did all of that for me.
I found that it worked especially well for headlines, short phrases, logos, and display text. Its angular structure made it ideal for titles and callouts, while its clean lines ensured readability even on small labels or mobile screens. I used it as a primary font for packaging titles and as a decorative accent in digital ads and flyers. It never felt overwhelming, and it always looked intentional.
Pairing Ideas That Worked for Me
One thing I loved about Beyond Mars was how easy it was to pair with other fonts. I paired it with a clean sans serif font for body text in my marketing emails and blog posts. For a more elegant look, I used it with an elegant serif font for print materials like menus and brochures. It also looked great next to a handwritten font for a more personal feel in thank-you notes and gift tags.
I made sure to check the font’s file formats, included styles, and commercial licensing before using it for client work and product packaging. It supported multiple languages and had a few alternates and ligatures that added subtle visual interest without being distracting.
Simple Tips for Using Beyond Mars
If you’re thinking about using Beyond Mars, here are a few tips I learned along the way:
- Use it for headlines, logos, and display text where it can stand out.
- Keep it paired with simpler fonts for body text to maintain readability.
- Test it on different mediums—print, digital, mobile—to ensure it looks good everywhere.
- Make sure the font license covers your intended use, whether it’s for packaging, digital downloads, or client projects.
Beyond Mars didn’t just change the look of my brand—it changed how people saw it. It helped me build a stronger visual identity that felt more consistent and professional. If you're looking for a display font that can do the same for your business, I highly recommend giving it a try.
